How Live Games Can Increase Customer Retention and Retention in Mobile Gaming

Live Games are video games that prioritize continuous engagement and interaction with players. These games often employ various monetization strategies to generate revenue and enable developers to offer frequent updates, enhancements, and expansions to their title. Live Games also emphasize community building and encourage a passionate player base, increasing customer retention and fostering long-term success for the game. Source: ufa88s.vip

Interactive Fan Engagement: Join the Conversation During the Game

In recent years, live service games have become the latest holy grail waved in front of an industry struggling to extract enough money from games to cover their ballooning development costs — especially for games based on expensive licensed properties. And while the wildly successful Clash of Clans, Candy Crush Saga, and 8-Ball Pool are certainly valid proof points for the potential of live ops in driving long-lasting success in mobile gaming, many of the more high-profile and costly attempts to go all-in on this model have failed spectacularly.

The most common cause of failure in this area is poor execution. When an update fails to produce interesting, engaging content or address critical issues that frustrate customers, it’s only a matter of time before the player base begins to wane. And with thousands of other options out there, it can be difficult to justify continuing production if your game’s audience is quickly moving on.

To prevent this from happening, it’s important for developers to build an effective system that tracks customer behavior and provides meaningful feedback in real-time or near real-time. This allows customer support teams to identify key areas of friction and provide the right solutions quickly — which can help keep players happy and increase retention.

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