Email verification is a nifty process that makes sure your emails reach the right people and don’t bounce. If you have a high bounce rate, it could damage your reputation as a sender and make the rest of your messages go unread. This article will help you understand why it’s important to Validate emails online, and how the best email validation tools can boost your deliverability and email marketing campaign results.
What are the benefits of email verification?
Bounce rates are a big deal when it comes to email marketing. A high bounce rate can affect the reputation of your email domain and may cause your emails to end up in spam folders. This is why it’s crucial to regularly scrub your email list and remove inactive or non-existent addresses from the database. Email verification helps you improve your delivery rates, reduces spam complaints and decreases the risk of getting blacklisted by major email providers.
The purpose of an email validation tool is to ensure the accuracy of an email address. It can be done by identifying if it’s properly formatted and if it exists on a reliable email server that accepts incoming messages. It can also verify if the mailbox is active and if it’s on a safe network. Most email verification services check all of these things, so you don’t have to worry about your email being marked as spam or ending up in the wrong place.
There are many ways to validate an email, and some are more effective than others. For example, pinging an email address can confirm whether it is valid, but this method is difficult to use on large lists and requires a computer with the appropriate software installed (Putty or Telnet). Most email validation tools check all of these things behind the scenes without sending any emails to the mailboxes.