Running a daycare isn’t all arts and crafts (no matter how much the kids might think so). Managing a child care center is a business, and bringing in new customers is crucial to staying on top of things. The best Childcare marketing ideas include creative ways to showcase your facility and activities while maintaining the proper environment for Enrolment Boost.

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Local community involvement is a great way to make connections with potential parents, whether through networking with other small businesses that serve families or joining local Facebook groups where you can share information about your center. Being active in the community will also help to build trust and show that you are a legitimate source for childcare services.

Social media is a vital tool for any business, but childcare centers have specific needs that require special attention to ensure their online presence is effective. Make sure your website and social media are up to date with current pictures, videos, and information that will be useful for prospective parents. Adding a “contact us” form where parents can ask questions or request more information about your school or center is another good idea.

Creating a Facebook Business Page and using targeted Facebook ads are also key to attracting parents to your business. Make sure your social media team is trained on how to respond to inquiries quickly and effectively. In addition, lead management software that integrates with your Facebook Business Page can automate the follow-up process to make it easier to engage with potential parents.